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About us

Obu-timize your health, one gummy at a time

Your health is our strength

At Obu, we’re not about peddling products or chasing profits. We’re partners in your pursuit of wellness, committed to helping you thrive. This isn’t a one-hit-wonder or a fleeting endeavor for us, we’re a nutrition company that’s in it for the long run, dedicated to creating products that are responsive to the evolving health and wellness needs of our communities.

Obu, inspired by the Latin word ‘robur’ meaning ‘strength’, is all about empowering you with products that meet your specific nutritional needs. Whether you’re looking to boost your daily productivity or catch more ZZZs, we’ve got you covered. Amidst the growing health consciousness in the Middle East, our goal is to make quality health supplements accessible to everyone, regardless of age, income, or activity level.

Our debut product line, the Obu gummy vitamin range, stands as a testament to our commitment. Designed with local tastes and needs in mind, these gummies come in various flavors, colors, and shapes, each formulated to address different health needs, benefits, and wellness goals. They’re not just made for kids; they’re for adults who find pills hard to swallow or seek a fun, tasty alternative to traditional vitamin consumption.

But hey, we’re not stopping there! We’re always looking to provide more of what you need. So, if there’s something you’re searching for but can’t seem to find, reach out to us! We’d love to hear from you. Otherwise, feel free to explore our website, check out our blog and learn more about how our products can benefit you. Or, take our quiz to find out if there’s anything you might be missing in your journey to better health.

Our products are







No Artificial



Gummy Vitamins

Discover our diverse gummy vitamin product line designed to cater to your unique health and wellness needs. Our range includes Multivitamins for overall well-being, Letter Vitamins for targeted health goals, Probiotics for gut health, and a Personal Care range for your beauty and relaxation needs. Whether you’re an adult on-the-go, a child growing up, or someone with specific health objectives, our gummies are formulated to support you.

All our gummies are made with halal gelatin sourced from cows and are pectin-based, making them suitable for vegetarians. Each product undergoes stringent quality-control measures before shipment, ensuring the highest standards of safety and efficacy.

For those seeking value and convenience, we also offer Bundles, handpicked packages that encapsulate the best of our product lines. Embark on your wellness journey with our Obu gummy vitamin range today!

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Our Mission? To provide you with high-quality vitamins and health supplements tailored to your needs – both today and in the future

We envision a world where everyone has access to high-quality, affordable, and nutritional vitamins and health supplements.


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United Arab Emirates

2-3 business days*

Saudi Arabia

4-7 business days*


5 business days*


5 business days*

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